In 2008, Bonnie Tu founded Liv—the world’s first and only comprehensive bike brand dedicated exclusively to women. She knew it was risky to invest in women-first research, design, and engineering. She knew it was unconventional to make bikes, gear, and opportunities that optimize a woman’s power. And she knew it could be a lot of trouble to do things differently—but that’s exactly how she made a difference.
Her misson, and now ours is to increase the number of women on bikes, and we prioritize women in everything we do.
We aim to make cycling more welcoming and enjoyable for women and girls everywhere. Our focus is on breaking down barriers, building trust, and fostering an environment where women feel supported and empowered.
We are built for women, by women, and with women.
Whether you’re choosing your first bike, upgrading to a race road bike, cruising to the beach on the latest E-bike, or tackling tough trails on your favourite mountain bike, you can rely on our team of experts to help you ride with confidence. And our skilled workshop will keep you riding into the sunset.
Stop by Giant Sunshine Coast to explore our extensive selection of Liv bikes, and a wide range of bike gear and accessories.
Thank you for being part of our journey! Together, let’s inspire more women to embrace cycling!
Contact us to find out more!
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